As everyone who follows equity markets knows, stocks are feeling the heat from President Donald Trump’s macroeconomic policies. On April 3, the president announced sweeping tariffs on goods imported into the U.S. from basically every country on planet Earth.

Some industries have escaped these moves by the administration, at least for now. One of them is the pharmaceutical industry. However, some major executives in the sector are not optimistic, including Eli Lilly‘s (NYSE: LLY) CEO, David Ricks.

Let’s see what he had to say about the potential impact of tariffs, and what they could mean for those thinking about investing in the company.

First, let’s review the impact that tariffs could have on companies and the economy. According to experts recently interviewed by The Motley Fool, tariffs — essentially a tax imposed by the government on imported goods — are generally passed on to importers and consumers.

In other words, they could increase prices for many goods and services. That’s not good for consumers, and could be especially problematic when it comes to lifesaving products like pharmaceutical drugs. Perhaps that’s why this industry was exempted for now. But Ricks has little confidence things will stay this way, per a recent exclusive interview he gave to the London-based BBC News.

Ricks went further than opining that the current U.S. administration could eventually impose tariffs on pharmaceuticals, saying: “I think it’s a pivot in U.S. policy and it feels like it’ll be hard to come back from here.” He explained that governments in the U.S. and Europe cap the prices of medicines, which would give drugmakers little room to pass the costs of tariffs on to consumers, so they’ll have to make adjustments and cuts elsewhere.

Perhaps the first affected area will be research and development (R&D), meaning companies could develop fewer drugs. That’s bad for practically every stakeholder involved, including Eli Lilly, its shareholders, and patients who might need those medications.

With this bleak picture in mind, should investors avoid the pharmaceutical industry in general, or Lilly specifically? I believe the answer is a resounding “no.” Here’s why.

Eli Lilly is a veteran of the industry. It has been around — and thrived — for decades across multiple administrations, changes in regulatory regimes, recessions, and more. No company can accomplish that by accident.

In its current situation, there’s little doubt that Lilly will seek ways to get around the problem. In fact, it’s already doing so. Lilly recently announced construction projects in the U.S. — it will build four new manufacturing facilities. That’s one way to avoid tariffs imposed by the government: shoring up local manufacturing capacity, so there will be fewer imported goods to tax.